Subungual Melanoma

Art direction

Subungual Melanoma is a type of deadly skin cancer that develops under fingers and toenails. It can be treated if diagnosed early. I created an education program rolled out to nail salons in the UK to help nail technicians identify signs, symptoms and offer support.


Print, website and direct mail pieces

Above: Close-ups of Subungual melanoma underneath fingernails.

We make sure that everything goes right at that very special date for brave guys.

The idea

An education program rolled out to nail salons. helping nail technicians identify signs, symptoms and support.


The deliverables are a poster, a direct mail piece, nail files, and a website offering ways to support and education. These would go out to nail technicians and customer markets.

Enjoy dating,
a good talk and wine.

Who doesn’t enjoy a good glass of wine in a beautiful place being in good company.

Cologne, clothes and senses. These are parts of the equation developed to get a first yet good impression. You´ll date as never before, because you´ll date with most of the work done, just be yourself and enjoy with a good talk with a nice person.

No matter how you slice it, she likes what she´s seen so far, and she´s willing to give you a chance.

Brand perception improved positively, conversion increased by 25% and 90% of people surveyed liked the new rebranding.


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